This fresh new release is a beautiful, hip guide to the world of coffee brought to you by New York City's popular connoisseur coffee chain, Joe. Written from the point of view of owners (and siblings) Jonathan and Gabrielle Rubinstein, the reader is welcomed into the tight-knit international specialty coffee community of committed growers, buyers, roasters, entrepreneurs, baristas, and drinkers. Their mission: to source, purchase, roast, serve, and drink the world's finest coffees. Through explanations of how exemplary coffee is produced (along with the actual brewing techniques used to create great coffee at home), this fully illustrated book will provide the reader with all of the tools necessary for exploration into the vast world of coffee.