Irresistible by Joshua Paul Dale


ISBN
9781800818255
Published
Binding
Paperback
Pages
320
Dimensions
135 x 216mm

The psychology and biology behind what we find cute, and how cuteness has shaped cultures around the world.

Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters?

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and protection - but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.

Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty. Irresistible delves into the surprisingly ancient origins of Japan's kawaii culture, and uncovers the cross-cultural pollination of the globalised world. If adorable things really do rewire our brains, it can help answer some of the biggest questions we have about our evolutionary history and the mysterious origins of animal domestication.

This is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.
Christmas Catalogue 2024 x BookFrenzy
29.74
RRP: $34.99
15% off RRP



Instore Price: $34.99
Enter your Postcode or Suburb to view availability and delivery times.
If ordered before the 3rd of December, this product should arrive by Christmas unless it is going to regional Australia

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.