Dimensions
129 x 190 x 18mm
Service businesses sell something that cannot be seen or heard. They offer an experience-and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, THE INVISIBLE TOUCH will open your eyes to this crucial branch of marketing with four key concepts; Price: Its seductive power; Brand: The triumphs; Packaging: Looking at the pretty mousetraps; and the all-important Relationships. Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising example-from the regrowth of a bitten Apple to some grand-slam company face-lifts, to the three eternal lessons of a twenty-year-old coffee commercial.
