Intelligent Innovation: Steps To Achieving A Competitive Edge

Innovation is the key to success in any economy. Even non-profit and government agencies are discovering the importance of unique, innovative, and customer-oriented value-added services. 'Intelligent Innovation' explains the importance and application of innovation throughout the lifecycle of any product or service, from development to delivery. Using a practical, easy-to-remember four-step process, this book includes several tools and methods to achieve increased performance within the entire organisation -- from work satisfaction to stock price and profitability. This work is a must read for those in strategic planning, R&D, product development, value engineering, product management, and marketing, project management, and finance.