The Proven Way to Establish Your Company's Real Value by Measuring it's Hidden Brainpower.
One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap represents the bulk of a company's true value and comprises its indirect assets. Intangibles such as product innovation, customer loyalty, employee morale, patents and trademarks are what makes the difference between prosperity, survival and insolvency. They are a company's Intellectual Capital.
'Intellectual Capital' is a groundbreaking book which explains the workings of IC measurement and its usefulness to the modern corporation. It is also the first book to present a universal IC measurement and reporting system. Leif Advinsson, the pioneering director of Intellectual Capital at Skandia, and Michael S. Malone demonstrate how IC measurement can be used in any organisation to establish the real value of enterprises for those who manage them, work in them and invest in them.
