A snappy, no-nonsense guide to using Instagram effectively. Whether your hopes are to boost your business, grow an online community or promote a side-hustle. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it efficiently?
Social media expert Jodie Cook breaks it down into 125 bite-sized rules - making Instagram an easy and effective method for expanding your venture. Whether you're a complete novice, short on time or want to improve your engagement, this book provides over 100 informative rules and short pieces of advice that apply to any small business. From planning a social media strategy and creating content, to harnessing community and managing growth, Jodie takes you through the most important aspects of running a professional account.
Learn the dos and don'ts of post planning, developing a voice, identifying trends, driving a campaign, responding to engagement, scaling your site and more, so that you can apply expert digital marketing skills to your profile - no matter the size.Jodie's own experience working with international brands, as well as first-hand interviews with successful users (from Ben iJerry's and Papier, to freelancers and community platforms) gives a broad range of perspectives and will inspire you to create your own Instagram plan. Whether you read it from beginning-to-end for a step-by-step guide, or use it as a quick-fire reference for effective, focused strategy, Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.
