Innovation as Usual has six recommendations for you on how to support and manage daily work so that everyone understands the overarching goal of being more innovative, all of the time. They are: Focus: direct the search for innovation and help people focus on what matters; Connect: help people connect outside the organization for new insight; Tweak: make people test and challenge their understanding of the problem; Filter: help people evaluate and discard ideas continually; Stealthstorm: help people navigate the politics of innovation inside the organization; Persist: motivate innovators to keep going.