When illustrations are used to brand items, those items are then recognised by the style of the illustration, be it elegant, nostalgic, vivacious or formal. Companies may begin their marketing campaigns with a certain style of illustration, but later choose to rebrand with a different feel. Different illustrators have their own distinct styles, which help to produce unique and interesting results as well as inject new energy into the marketing campaign. This book studies branding with illustrations of various styles. The aim is to inspire both companies and illustrators, to consider new applications for illustrations in the area of branding. Colour photographs
