Dimensions
140 x 215 x 15mm
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today's market place.
