In this book, the author welcomes you to becoming an IMPRESSario – an ingenious blend of entrepreneurial businessperson, who is like the producer of a theatrical production – an impresario – and a person who impresses others.
Filled with inspiring stories, practical steps, and exercises, IMPRESSario takes the reader on a journey and demonstrates how to create a memorable brand that has impact.
All good theatrical productions have their share of drama and this is also the case in IMPRESSario. In the pages of this book, you will read about how the author overcame heartache at a young age to eventually achieve a successful career. You will also learn how to take your own behind-the-scenes story and use it to positively shape your future direction.
Written in a straightforward and heartfelt style, Sue Currie will help you to:
• identify your personal brand
• uncover your star quality
• develop your signature style
• market yourself
• produce a stand out brand and business.
Go ahead – create an impression, make your mark, build your business and be the person you are truly destined to be!
