At thirty something, Blaine Dunhill has a great career in fashion advertising, a fab NYC apartment, and some loyal friends that he's trying to share amicably with his ex, a famous soap star. Then his best friend Gretchen makes him a tempting offer: since neither of them has found the real thing yet, why don't they start a family together?
Suddenly, Blaine discovers that being an expectant father makes him very attractive. Now, in the wacky, gossipy world of fashion and celebrity, where 'gay dad' is synonymous with 'way hot', Blaine is in for the ride of his life . . .