With the growing popularity of online shopping, stores in cyberspace (like their bricks-and-mortar counterparts) need to incorporate innovative designs that relate to and embody their corporate identities. On top of that, they have to provide an interesting shopping experience in order to attract customers amidst the high web traffic. This book brings to web designers and online store owners some of the most outstanding online store designs, with creative and visual concepts that make use of the interactivity of the Internet and the best in website design to create an effective store identity and an attractive and compelling online shopping experience.
