Lou Gerstner & The Business Turnaround Of The Decade
This is the inside story of the greatest turnaround in business history, and the man who made it happen. An in-depth look at IBM's recovery and the man who is leading it, Louis V Gerstner, Jr. It is a skilfully told story, as the book chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Doug Garr paints an enthralling portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant. With unprecedented access to current and former IBM employees, this book provides rare insight into how it happened and what still needs to happen for the company to thrive in the twenty-first century.
From the complete overhaul of IBM's culture and image to the takeover of Lotus and the development of network technology, Garr vividly illustrates Gerstner's operating methods, management philosophy, and yes, vision. And along the way he reveals who this extraordinary, sometimes difficult, man is, what drives him, and where in the eyes of his critics, he has missed his mark.
Here is a behind-the-scenes look at a remarkable company and its remarkable manager who, after previous careers dispensing cookies and credit cards, is rapidly changing the face of the entire high-tech industry.
