Dimensions
111 x 178 x 17mm
Negotiation is an essential business skill. It is a series of manoeuvres that we move through in order to get the best possible deal for our company or organisation. How far we will go to achieve our goals is where the rub lies.
Ideally, negotiations should be a 'win-win' experience. Principled negotiation is a way of working that helps to:
- attract investment
- maintain staff loyalty
- enhance trust in your business.
I Win, You Win is an exploration of how (or if) business and ethics can sit together comfortably, and of the benefits of an principled business approach. It is a thought-provoking, inspirational and eminently practical aid to getting what you want without compromising your professional integrity.
