Chapter 1: It's Not What You Say
Explains the principles behind the book:
'To transform presentations, we need to stop writing them like school essays. School essays are almost entirely about content — how much you know. And the meaning of a school essay? I'm clever and knowledgeable. Please give me a high mark. Totally inappropriate for adults in the workplace.
This is the underlying reason so many presentations are so bad. Most of us prepare them using the techniques we learnt for preparing essays at school. Instead, we need to prepare them by focusing first on our objective. Not as easy as it sounds. But that's where the GOER process comes in.'
As this is a practical book, readers are encouraged to select a presentation to which they can apply the GOER method. The GOER method is summarised in brief:
Stage One: establish the Goal.
Stage Two: develop an Outline.
Stage Three: Elaborate.
Stage Four: Refine.
