Dimensions
158 x 235 x 17mm
How They Blew It: The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Buisness Failures
How They Blew It is a eye-popping tale of 20 business leaders and how they went from a position of complete
strength to one of complete failure, resulting in the collapse of some of the world's most famous and supposedly
successful businesses. Full of surprising details, and mind- blowing sums of money, it looks at the characteristics of
these leaders and the fine line between hero and zero. How They Blew It isn't a turgid, forensic examination of the
rights and wrongs of each case, it seeks to get into the minds of the people behind the business disasters and ask
`Why the hell did they do that?' It's a book about people, and why for some people enough is never enough. It pin-
points the pitfalls and highlights destructive personality traits, helping you to avoid making similar mistakes.
