How businesses and leaders can set themselves apart from the competition and achieve lasting success.
For more than a decade, Dov Seidman's innovative organisation, LRN, has helped some of the world's most respected companies share their corporate cultures and build strong, principled organisations that win in the marketplace. He and his company have studied the causes of failure and the elements of long-term success in a world that is rapidly changing. In 'How', he presents an insightful business manifesto that leads companies and their leaders to achieve sustainable profit without compromising core values.
In today's hyper-competitive business environment, it's no longer what a company does that sets it apart from others, but how it does what it does. Sustainable advantage depends on the values, integrity, and honesty of a company and those qualities are the engine that propels an organisation toward new business and new customers. 'How' shows business leaders the way to bring meaning, significance, and excellence to their lives -- and to their businesses -- by embracing the core values that businesses have ignored for too long. Those qualities that most business-people typically think of as 'soft' -- trust, respect, transparency, purpose and reputation -- are now the currency of business success and the ultimate drivers of efficiency, productivity, and profitability. What is no longer good enough; it's the how of human conduct that determines organisational and personal success.
This book shows managers, executives, and workers how to stand out by upholding their values and principles -- to achieve real and lasting success.
