Successful Advertising Campaigns in Asia Pacific and the Marketing Strategies Behind Them
This book aims to unravel the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign to better understand what advertising is all about in Asia.
It is an inside look at what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results.The wide spectrum of campaigns offers valuable business tools for easy side-by-side product comparison.
The book is divided into fifteen specific products or services for easy reference. It covers contemporary print, TV and online advertising in the Asia-Pacific basin.
