The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media and marketers are more
confused than ever before. Nine out of 10 marketers are strugglingto identify the right platforms and technologies to help themengage their audiences. Marketing has lost its way in recent years. Advertising and communication is so cluttered that marketers are creating bad campaigns that are a waste of their and the consumer’s time. HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
