Honesty Sells: How to Make More Money and Increase Business Profits

How to become a world-class salesperson by building open, honest, and profitable relationships with customers.

Honesty Sells takes an unlikely approach to sales success; instead of verbal tricks, silly gimmicks, or mind games, great salespeople use honesty to win the trust of the customer for a long-term and profitable relationship. Manipulative tactics no longer work and clients are looking for long-term, trusted relationships with their suppliers–demanding a new approach based on open communication, trust, and loyalty. Honesty Sells gives readers a proven model–and an honest one–for getting around gatekeepers and objections, increasing customer responsiveness, closing sales faster, getting honest answers from prospects, and troubleshooting problems before they scuttle big sales or important projects. For any salesperson, Honesty Sells is the perfect straight-talking guide to sales success.