From Amazon to Tinder, from Google to Deliveroo, there is no facet of human life which the digital revolution has not streamlined and dematerialised. Its objective was to reduce the cost of physical interactions by forgoing face-to-face interactions, a direct result of the free-market shock of the 1980s, which sought to seamlessly expand the marketplace in every possible dimension. Today, we can be algorithmically entertained, educated, cared for and courted in a way which was impossible in the old industrial society, where institutions structured the social world. Today, these institutions have been replaced by monetised virtual contact.
As with the industrial revolution of the past, the digital revolution is creating a new economy and a new sensibility, bringing about a radical revaluation of society and its representations. While obsessed with the search for an efficient management of human relations, the new digital capitalism gives rise to an irrational and impulsive Homo numericus prone to an array of addictive behaviours. Far from producing a new agora, social media produce a radicalization of public debate in which hate-filled speech directed against adversaries becomes the norm.
The good news is that these outcomes are not inevitable. Technologies have not taken control of our lives. The digital revolution also offers an alternative path: one that leads to a world in which every word deserves to be listened to, without a transcendent truth hanging over it. Are we able to seize the new opportunities opened up by the digital revolution without succumbing to its dark side?
