Dimensions
155 x 233 x 18mm
"High Impact Marketing that Gets Results" offers a highly lively overview of the key marketing tools and techniques that will enhance and expand your knowledge of no fuss marketing that gets results. It creates a level of confidence in being able to use tried and tested marketing tools and techniques in order to create results - fast!
Particularly focused on how an organisation can save time and resources by empowering the internal capability for delivering marketing programmes, it offers invaluable practical advice for all marketing professionals and students learning about the creation of marketing plans.
It covers Market and customer segmentation; Writing a Marketing Plan; Understanding the marketing mix; Brochures, press ads and print; Signs, posters and ambient media; E-marketing, M-marketing, Direct marketing; Public relations; Using promotions; Top Ten Common Marketing Mistakes to Avoid!; and, Top Ten Ways to Save Money in Marketing!
