Hasselblad?a manufacturer of high quality photo technology for more than five decades? has funded the prestigious Masters Photography contest, which honours established top photographers and outstanding newcomers every year. In 2014, the focus is on the theme of "Evolve." Twelve photographers present their stunning images on the subject in this representative anthology. The winners were selected from nearly 4,000 applicants and were given the opportunity to portray their ideas with high-end Hasselblad equipment. The winners were determined not only by a 24-member jury, but also by the public, who were asked to nominate their favourite images online. The selection criteria not only include ambition, imagination, and technical photographic skills but also the ability to depict emotions. In addition to the established categories such as architecture, fashion, and portraits, underwater photography was included in the competition for the first time. SELLING POINTS: ? The winning images will be displayed at exhibitions around the world and honoured with a trophy presentation at the Photokina Fair in Cologne, Germany, in September 2014 ? Renowned photographers in 12 categories show their most extraordinary images in topics including editorial, wildlife, landscape, and product photography 150 colour and b/w photography
