Stop pushing products—and start cultivating customer relationships. If you need the best practices and ideas for marketing today this book is for you. This collection of HBR articles will help you figure out what business you're really in, collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, get a bird's-eye view of your brands' strengths and weaknesses, tap a market that's larger than China and India combined, and deliver superior value to your B2B customers.
