Manufacturers from Germany enjoy a worldwide reputation. Whether porcelain, watches, organs or writing implements, the origin of artisanal craftsmanship lies in the immaterial cultural heritage of traditional handicrafts training in central Europe. Now, in the twenty-first century, the fundamental processes of change brought about by digitalisation and globalisation are clearly felt by each individual, and manufacturers too must reinvent themselves in view of the global market, relying on future technologies and endeavouring to combine the artwork - the vision of a 'manufactory 4.0' - with the classical self-image of the workshop. Globally networked businesses thus arise that are oriented towards a human dimension and mindful of sustainable production.
Handmade in Germany provides an insight into the practice and future concepts of the most significant German manufacturers.
Text in English and German.
