Features a new holographic reflective cover and glossy silver text.
Following on from the record-breaking sales of last year's edition, 'Guinness World Records 2004' promises to be even more exiting than ever . . . with up-to-date records, events, facts, figures and amazing pictures, all bound together in a stunning new cover.
Features:
- Over 4 million copies sold globally in over 100 countries per year.
- Contains 100% new pictures.
- Contains 100s of new and broken records.
- Contains approximately 3,500 records and 450 pictures. The most interesting records are highlighted in each spread.
- Brand new contemporary spread design allowing for exciting picture use.
- This edition has at least ten, new, double-page feature spreads that cover the most popular categories.
- Guinness World Records delivers education as well as fun!
- Kids just love the glitzy cover, great pictures and strong colours.
In 1951, Sir Hugh Beaver, the then managing director of the Guinness Brewery, went on a shooting party and became involved in an argument. Which was the fastest game bird in Europe - the golden plover or the grouse? He realised then that a book supplying the answers to this sort of question might prove popular. He was right!
Sir Hugh's idea became reality when Norris and Ross McWhirter, who had been running a fact-finding agency in London, were commissioned to compile what became 'The Guinness Book Of Records'. The first edition was bound on August 27, 1955, and went to the top of the British bestseller lists by Christmas that year.
Since then, 'Guinness World Records' has become a household name and the global leader in world records. No other enterprise collects, confirms, accredits and presents world record data with the same investment in comprehensiveness and authenticity.
