Timely advice on using hip, irreverent methods to connect with consumers.
Guerrilla Marketing For Dummies provides entrepreneurs and small to mid-size businesses with cutting-edge, unconventional marketing solutions that achieve maximum results from minimal resources. Using a hands-on approach, this savvy guide covers such hot trends as buzz marketing, product placement, viral marketing, grassroots marketing, and experiential marketing. It shows readers how, using equal parts hard work and imagination, they can cut through the constant marketing clamor to get the consumer's attention where he or she lives, works, and plays. Also addressed are new online media options and blogs as avenues for reaching the target market and differentiating products and brands from the competition.
Jonathan Margolis (New York, NY) is the cofounder of the Michael Alan Group, a recognized leader in nontraditional guerrilla marketing. Jonathan and the Michael Alan Group specialize in innovative grassroots, street-level, viral, stunt, event, word-of-mouth, experiential, and buzz marketing.
