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Guerrilla Advertising

Guerrilla Advertising by LEVINSON JAY PRESIDENT


Authors
LEVINSON JAY PRESIDENT
ISBN
9780395687185
Published
Binding
Paperback
Pages
324
Dimensions
162 x 238mm

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness.Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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