To go international with a company sounds much easier than it is. Many managers underestimate the expansion of their company or continue making the same mistakes. But going international is not impossible. Luc De Haes, international consultant and trainer, shows, based on his own successful career, many useful practices and cases to deal with the opportunities and threats of doing business with other cultures. In part one, the author gives six case studies of authoritative international companies. Part two is a practical guide of how to do business in foreign countries. In the last part of this book, the author emphasises the importance of being aware of different cultural values. Growing abroad is a useful guide for anyone who is interested in doing business in foreign countries. *
