Dimensions
138 x 216 x 18mm
Are you great at doing your skill but aren't so sure about how to get more/better clients? Do you wonder why you don't get the results you feel you deserve? If you're not selling a tangible product, it can be hard to market your business. However, if you cannot attract clients then you will have no business. Robert Craven, who works with ambitious directors of fast-growing businesses, helps you identify the benefits of your service business to enable you to secure a reliable 'sales funnel' of leads to your business. After all, unless you know why people buy from you - rather than a competitor - then you cannot present your business in a way that appeals to their needs. The number of professional service businesses or service firms is enormous. Service businesses include everything from an accountant, an artist, an acting coach, an advertising consultant through to a Zen Buddhism teacher or an independent zoo inspector. The list is endless. The principle behind growing them is, however, the same. Robert Craven's work on marketing and strategy has been acted upon by thousands of growing businesses. Here, in Grow Your Service Firm, he equips small businesses owners like you with practical solutions to help you run and grow a successful business - whatever industry you're in.
