The Web Architects Reveal Proven Techniques for Smart and Effective Sites.
Beginner - Intermediate Level Users.
This book features the great sites of some of the world's most successful 'dot-com' and 'bricks and mortar' businesses. Top Web experts reveal killer techniques and strategies for smart and effective Web branding. The book illustrates the theories behind such successful Web branding.
The author, Clay Andres, shows you how to construct easy-to-navigate, aesthetically pleasing sites that are true to your brand. The book includes invaluable secrets for designers, programmers, advertisers, marketers and anybody concerned with the identity of their organisation on the Internet.
The book covers both design and construction, along with the necessity for planning and maintenance. There is also a companion Web site with links to the book's showcased sites!
