Portrait photographers are artists and salespeople. They must understand all of the fine points of capture--from metering and exposure, to lighting, to posing their clients and creating effective compositions. But image capture is just the beginning: a great deal of time is spent retouching, adjusting color, and adding artistic finishing effects in postproduction. Next, photographers must don their sales hat and put their best foot forward in the sales room, engaging clients, building excitement, and closing the sale. In this book, award-winning photographer Pete Wright and a host of twenty-five of the world's top photographers share some of their favorite images, capture techniques, posing and lighting approaches, postproduction tips, and marketing/sales strategies. Armed with this collection of personal insights and practical tips, you'll be poised to strengthen the artistic and sales legs of your portrait photography business and achieve creative and financial success.
