Googie Redux: Ultra Modern Roadside Architecture

Googie Redux: Ultra Modern Roadside Architecture by Alan Hess


Authors
Alan Hess
ISBN
9780811842723
Published
Binding
Paperback
Pages
224
Dimensions
215 x 280mm

A thoroughly revised and significantly expanded edition of the popular 1980s original, 'Googie Redux' is the authoritative history of the mid-20th century icon that ignited an architectural revolution: the coffee shop.

Emblematic of Southern California car culture, stylised eateries and other roadside buildings built from the 1930s to the 1950s were dismissed as lowbrow stylistic folly in their heyday. Yet, as Alan Hess points out, in many ways they were the realisation of modern architecture's grand promises. They were populist, employed new materials, and captured their purpose, place, and culture as vividly as any great architectural style.

The influential original edition helped to spark a robust preservation movement and kick-started the reappreciation
of mid-century architecture and design. This latest edition features extensive up-to-date research and dozens of rarely seen and newly found photographs. 'Googie Redux' is the definitive document of a style born in California that has spread to all corners of the world.
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