2 Cassettes.
Read by Christopher Lock.
Christopher Locke, marketing guru of the New Economy, teaches companies how to strategise dynamically and effectively for the new micromarkets created by the Internet economy.
Proving a sensible framework for understanding the dramatic changes and a set of counter-intuitive but highly pragmatic approaches to working with - not against - the new marketplace, 'Gonzo Marketing' is one of the most important audiobooks that hard-hitting businesses in the new millennium will need to succeed.
