Through easy-to-understand instructions and guidelines, numerous inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold.
Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step – from start to finish, from analogue to digital – and gives valuable tips about how to make a career as a lettering artist.
