Growing Your Business in a Borderless Economy.
Just ten years ago the chance to become a major player on the world stage was reserved almost exclusively for the most powerful companies in any given industry. Most smaller companies found it too costly and time-consuming to conduct any kind of global business besides exporting. But in today's economy, "going global" is a matter of survival.
This book is an indispensable road map to becoming a global enterprise, with two of the world's experts on global business, the international economy and globalisation, providing the knowledge and expertise companies need to establish a successful worldwide presence.
