In Global Flu and You, George Dehner traces the origins of the disease and outlines the social and cultural changes that have enabled it to become an endemic threat to human health. In recent generations medical and scientific breakthroughs in studying and protecting against the virus have made rapid progress, providing governments with effective tools to safeguard public health. But social, demographic, economic and technological changes have also served to speed up and amplify the potential impacts of an influenza pandemic, potentially undermining the promise of these new protective strategies.