"Global Corporate Citizenship" demonstrates how multi- national companies can develop and maintain an effective CSR programme, explaining both the benefits and costs. Through international case studies and original research, the key elements of successful CSR programmes are revealed. These include aligning the programme with your company's business competencies, continual review, and ensuring that key partnerships are forged with government bodies, non-governmental organizations and local businesses. Case studies examine CSR in action. The breadth is exhaustive, encompassing labour standards in Thailand and Vietnam, meeting the AIDS challenge and economic empowerment in South Africa and Brazil, foreign direct investment in India, green management in the EU, and eco-efficiency in Chile and Peru.
