Giants Of Enterprise: Seven Business Innovators And The Empires They Built

The pre-eminent business historian of our time, Richard Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
- George Eastman and his invention of the Kodak camera
- Thomas Watson of IBM
- Henry Ford and his automobile
- Charles Revson and his use of television advertising to drive massive sales for Revlon
- Robert N Noyce, co-inventor of the integrated circuit and founder of Intel
- Andrew Carnegie and his steel empire
- Sam Walton and his unprecedented retail machine, Wal-Mart