Get Smashed - The Story of the Men Who Made the Ad

Get Smashed - The Story of the Men Who Made the Ad by Sam Delaney


ISBN
9780340922507
Published
Released
03 / 09 / 2007
Binding
Paperback
Pages
224
Dimensions
157 x 231 x 17mm

Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister. They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne. Get Smashed is a story of ambition, obsession and excess and how the ads that began by reflecting British culture came to define it.
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