FUD: The 37 Power Tactics of Fear, Uncertainty, and Doubt

This book demystifies the practices used by those in power- advertisers, pundits and politicians- to covertly shape our perceptions and influence our decision making.
Citing decades of behavioural science research, William Lidwell shows how our brains are wired to respond to these three behaviours, and the methods used to exploit this fact.
Read this book and you will never see an ad or hear a political speech the same way again.