Third Edition.
The practical guide to all the promises and pitfalls.
Franchising offers opportunities for both small and large business. For individuals it provides a way of getting into business, combining some of the advantages of being with an established enterprise while remaining your own boss.
This is a complete and practical guide to establishing and running a franchise business. This third edition has been updated to take into account the Mandatory Franchising Code of Practice, which came into effect on 1 July 1998.
