Ford Total Performance

Ford Total Performance by Martyn L. Schorr


ISBN
9780760348581
Published
Binding
Hardcover
Pages
208
Dimensions
242 x 283mm

Featuring unpublished period photographs, plus artwork from Ford designers, Ford Total Performance covers all of Ford's classic race and street cars, including Cobras and Shelby Mustangs, from 1961 to 1971.

Follow Ford's leap into the 1960s and the performance era--on the streets and on the track!In the early 1960s, Ford Motor Company underwent a dramatic change in corporate philosophy. Previously, under Ford's young chairman, Henry Ford II (the Deuce) safety, not performance, was the goal.But by 1962, even the chairman realized his philosophy needed to change. Ford was nearly invisible to car-crazy baby boomers. Lee Iacocca convinced Ford that he needed to act decisively or risk losing the emerging youth market to the competition.

Thus began Ford's Total Performance program. Ford Total Performance is all about Ford's prime racing era from 1961 through 1971. In addition to purpose-built race cars, it also covers production performance cars, specialty models, and unique concepts such as lightweight drag race cars. The Ford-Ferrari war that led to the creation of the legendary GT40 Le Mans race cars isn't forgotten. Featuring unpublished period photographs, plus photos and artwork from Ford designers, Ford Total Performance covers all of Ford's classic race and street cars, including Cobras and Shelby Mustangs. It's a must-have book for any fan of classic American performance cars!
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