Dimensions
158 x 231 x 38mm
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the definitive symbol of consumer capitalism in the twenty-first century, CocaColas dramatic history unfolds as the ultimate business saga. In this revised edition of For God, Country and CocaCola, Mark Pendergrast looks at Americas cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the worlds most recognizable consumer product.