52 Brilliant Ideas. Urinations from inside the fast food tent.
Everybody likes to take pot shots at the world of Big Food - particularly Big Fast Food. It's making everybody fat. It's making our children diabetic. It's an agent for sinister globalism. It exploits labour. It seems to nestle just behind Osama bin Laden in the Public Enemy leagues. There is, however, another world of Fast Food. A world that is not just about five GIG Brand Names and America. A world that employs, feeds and creates wealth for billions of people every day. A world that is ever- present throughout the planet, and which has been so since pre-neolithic times. A world that can be funny which sometimes does daft things, but which usually gest it right in the long run. Welcome to that world.
Barry Gibbons has spent much of this adult life in it, courtesy of a series of career steps he likens to a demented game of hopscotch. At one stage he found himself responsible for every Burger King on this planet. Amongst other activities, he now writes about it - in all its forms, skimming the rooftops of its history and rafting across geography. He puts it in the context of the broader issues facing all businesses.
