The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable fashion packaging designs. Designers continue to focus their talents by leveraging striking visual devices into an internal and external messaging system via the product’s packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma.
