Garment as a special product is not only commercial, but also ? and more importantly ? indicates a civilization, an art, and an attitude towards living. What people expect from garment and how they would choose their cloths depend, on the one hand, on the design and style of garment itself, on the on the trends and brands with their values: on the other hand, what is getting more and more important is the way to display these charming styles, the brand and their cultures. Apparel display is different from other display designs for it involves more elements. Creating an ambience is a key for apparel display because it directly influences consumers' visual and psychological experience. An appropriate ambience would not only show the content of the display, but also ? and more importantly ? create a taste and style for the display, so as to attract customers' attention and to evoke an emotional response. And ambience could be created with colours, lighting and tools to reach an expected effect. This book Fashion Display Design featured the art of apparel display from these aspects: ways of apparel display design, how to create an ambience, window display designs and leisure / service area design. The current most popular apparel design projects are collected from all over the world with abundance of photos from which readers would have a fresh and new experience! colour throughout
