Fashion is all about trends, and fashion photographers need to roll with the changes to produce work that is fresh, captivating, and relevant. In this book, award-winning photographer Daniel Davis provides a plethora of technical information that will help you to create inspired, moody, and captivating images that show the model and wardrobe in the best-possible light. Davis covers everything from working with models/designers, to creative tips for conceptualizing the portrait, to selecting the correct lens, to creating dramatic lighting and poses that suit the model and scene, to finessing the portrait in postproduction.Youll also learn how to adapt to changing styles and markets and will discover how watching media trends can help you create 'gotta have it' images for your clients. Whether you're new to the industry or are an established pro looking to breathe new life into your business, youll find in this book must-have technical information and artistic inspiration.
