After 400 years of Western world domination, we are facing a fundamental change. For the first time a history creates a multi-polar world in which Western cultures no longer dominate. China is booming; increasingly we can see that international corporations, smaller companies and brave creative's have their chance there. Suzanne Zippel is a pioneer in her field. She introduces us to the world of language and writing systems of China, Japan and Korea makes an analyticl comparison between the Latin and CJK font system. The rules for pure Chinese are explained as is the use of the multilingual sentence. Practical tips and checklists with a typography dictionary and a detailed typography for the Far East is included. Text in German Colour photographs
