After the dotcom crash, many people thought it was the end of the internet era. They were mistaken, as a new wave of internet initiatives have begun, focused on blogging, social networking and file sharing, and dubbed Web 2.0. Many of us are familiar with the sites of Facebook, YouTube, MySpace, but how did these phenomenons begin? And why are they so popular? This book explores the stories behind these sites, squashing the rumours and explaining how these internet giants began.